For 2013 and beyond, Red Lobster looked to develop a strategy to win with Hispanics. The restaurant, typically known to the market for high-quality seafood was simply not in their consideration due to premium price perceptions.
To formally introduce the brand to the market and promote the new core menu, Wing developed a new Spanish tagline, “Disfruta un Mar de Sabores (Enjoy a Sea of Flavors),” and launched the brand's first Spanish language campaign featuring Red Lobster's new 15 under $15 core menu. Similarly to the General Market's Real Stories campaign, the spot heroes a Spanish-speaking server and a Hispanic family enjoying a meal at Red Lobster.
Leo Burnett London take us on an animated pen & ink journey through the little world of wee bites.
Don't worry of you don't understand Dutch, I do and will translate: Man calls for pizza, they all reply that the pizza will be there in 30 minutes. This gives the man enough time to turn the regular flat into a temporary gym, complete with a bunch of flexible, sweaty, pretty girls wrapped across pilates balls and stretching on various machines. Tam tam tam, the pizza delivery men walk in and can not help but ogle and hope they just walked into a real life porn-movie setup. Their beady troll eyes almost popping out of their skulls, Roger Rabbit style.
What was the point of all that? (and did we really need to watch the guy vacuuming when they set up the gym room? Seriously? I want those seconds of my life back.)
Target uses a combo of high-fashion flurry and a bit of wit to alert people to the fact that SuperTargets offer a full range of groceries. Here the lady tearing apart various food packaging in stylish slow-mo reminds me a tad of some 80s executions, and I mean that in the good way. She's eating for two, and baby gets a whole package of Oreos as soon as mom-to-be learns not to spill them all over the floor.
Man enters offto announce the Little Caesars large, $5 HOT-N-READY pepperoni pizza and everyone cheers. Cheer so hard their glasses fall off and the copiers explode. Because thats a great deal in any language. 497420776f756c6420686176652065656e20626574746572206861642068652073706f6b656e206865782e.
Hungry man comes out with a spot full of hungry men (and one lady) who like to stuff their faces with chicken while they watch football. They call this #Couchgating - "look it up" - except don't, because they are trying way to hard to make this nonsensical hashtagged word a football thing. Gameday buckets and couchgating tweets aren't that exciting. If couchgating were similar to tailgating, there's be people sitting in each others laps, and that could get exciting, at least.
Meanwhile, man in red sweater seems to be sitting next to lady-who-must-get-up-every-time-he-speaks-to-camera. Maybe he has really bad breath.
Sometimes? Families run hot. Sometimes, families run cold. Okay, this metaphor really isn't working because how is a kid squeezing ketchup in his mouth cold? It's disgusting yes, but cold? Here's cold. Cold is leaving you out of the will, or holding a grudge for years. Anyway, I digress. Papa Murphy's. The pizza chain for families who can't get along most of the time unless they go to a chain where they pay someone to prepare but not bake a pizza for them..
Sometimes? families run cold. Sometimes? Families run cold. Sometimes, we also like to explain this using red and blue filters. And temperature gauges. Just in case the acting doesn't explain it. Wait where was I? Oh yeah. Papa Murphy's. The pizza chain for families who can't get along most of the time.
Sometimes, families run hot. Sometimes, families run cold. Sometimes families are dysfunctional. And the only thing that can bring them together is pizza someone else makes, but they bake at home. Papa Murphy's is really trying to reach an interesting demographic.
This is from WongDoodyCrandallWiener
This destined to be classic from the Canadian chain is from 2009, I think.
I remember living in Montreal when I first saw it. I was sitting next to a civilian* when I turned to them and asked "Is this a completely creepy disturbing ad or what?
I soon shared the creepiness with other friends. From then on, every time the commercial aired, we made up stories about the daughter and father. Exactly why is she so taken aback when he arrives? Why does she feign ignorance at being taken to her "favorite place?" And why does she act with such a degree of stoic sadness when he ahem-- imitates rudolph.
Feel free to take a break from your egg nog and make up your own stories.
Aaaah, Australia, where the summer surf is on when Santa comes to town. Why not have a commercial filled with only surfing Santa's?
White Christmas escapees and joint BMF Executive Creative Directors Carlos Alija and Laura Sampdero, said; “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.
ALDI said: “For too long it's been reindeers this, and White Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it”.
Run toooo the hilllllllllls. run fooooor youuuuuuur liiiiiiiiiiiiiiife.
"Five. Five dollar. Five dollar Foot Loooooong." Oh sorry, wrong song.
I meant: "Toast it up. toast it down. Free toasted cookies are in my town."
This weird melody taps the same strange new wave bedroom recording vein as that other jingle for Quiznos National Cookie Day, courtesy of Kansas City based Barkley.
Now, stop me if I'm just being pervy but how in the heck did they sell the scene where the guy is literally stuffing a cookie into the girl's mouth? I doff my hat to thee, perverts!
Why did the chicken cross the road? Because strings? It can't comprehend the concept of a road. It's just looking for food. In fact, chicken brains are so small Mike the headless chicken lived for years after his head was chopped off.
Somehow this rope-style execution is selling us constipation relief. At first I thought it was the twine one can tie around meat. Now I'm just grossed out.
OH DEAR, we thought that we had the worlds best facebook joke, but then an adgrunt named Ali retorted with "hey, that's actually a rip-off from a Heinz-commercial"
Behold. Ali wins. Augh. Oh noes.
Popsicle sticks serve as a springboard to true love in a clever new spot directed by Ross Ching of A Common Thread.
Titled "Sweeten Your Life", the spot, directed by Ching on spec, centers on a domino-like chain reaction in which hundreds of the familiar wooden sticks are sent flying in the air. A boy sets up an intricately woven maze of sticks at a beach in order to attract the attention of a young girl. The last stick in the chain tumbles in a plastic cup held by the girl. It bears a message asking her for a date.
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