In what has to be the punniest pun of 2012, Australian Agency BMF, in association with the Meat & Livestock Australia,
bring you a silly take on their spring lamb campaign called Collamboration.

It's a silly mix of fashion and food. Fashion designer Leona Edmiston and Chef and television personality Ben O'Donoghue join forces to create fashion-inspired lamb recipes.

I'm not sure what that means. I'm also not sure that using a tumblr site is the most professional way of showcasing this idea.

Time has always been important in Hillshire farm's branding, but instead of showing how they help save you time (which you could dance fill with sexytime ...err... dance classes with your loved one), they show how they spend the time. They will wait. Wait for the turkey to settle. Bake in its own juices. Take care of the time consuming cooking for you, to get it all just right in that old-school home cooked way. Hillshire Farm brand is going back to its farmhouse roots with this commercial created by Young & Rubicam New York.

Ragu can fix everything. Even the nagging doubt when your hamster used to be grey, and is now white.

See also, the 60.

So this is what an Australian morning looks like. I can dig it. Love to see it for realsies, plz, someone import me. Oh, and here's the 30 edit.

The ‘Sunrise’ TVC, which was directed by world-renowned director Sng Tong Beng captures the mood and warmth of our unique Australian morning routines and features real families going about their morning rituals with Nutella front and centre.
The TVC is the first created for Nutella by BMF and the first time an Australian made Nutella TVC has run here for eight years.
Ferrero Marketing Director, Yannick Durand, said, “We are very excited by the new Nutella communication. It clearly moves us into the emotional dimension of the brand.”

Movements. Animated by Shane Griffin.

Hooters. The place where they grind up little old ladies and turn them into Buffalo-wings, because only young busty things are worthy of breathing, and only if they serve pitchers of beer and chicken while wearing minishorts. I think that's what the ad is saying. It isn't? Oh wait, I forgot to read the press release with all the important stuff:

This new campaign, via Fitzgerald+Co, directed by Jody Hill (noted director of HBO's Eastbound & Down) and edited by Arcade Edit's Geoff Hounsell, features Hooters consumers' inner Hooters dialogue.

♫ ♬ "Recap, you put spit on his faaaaace" ♫ ♬

The anti-jingle is the new jingle.

Just like in Parents bedroom it ends with Give him RAGÚ he's been through enough

Since they're are in the digital realm, and not traditional "press" or OOH, we've been posting updates on the Oreo cookies timely images in digital, like we did with the Rainbow stuffing image, and the red Mars Rover one yesterday.

Sing along everyone!

Parents in bed, but it's just eight o'clock
That's why they taught you, you should always knock
Give him RAGÚ cuz growing up stuff
Give him RAGÚ he's been through enough

at least that's how I hear it, not sure about that growing up line, was busy lolling. This ad premiered tonight during the Olympics (after eight o'clock.... )

Invited to a vegan dinner, the Hooters Angel owl and Devil owl sit on our heroes shoulders unable to watch as men with hipster moustaches suck on soy-sausages and women with unshaved armpits pass the beans. This man would not be able to deal with real issues, poor thing.

- "Participation?"
- "it means I lost."

Never fall asleep at a sleepover. Truer words were never spoken.

Slap, "Roger", slap, legs uncrossing, slap, "Roger!"... Oh wait hang on, what's really going on here? Oh, right, women who don't get laid eat bon bons instead. Research must indicate this since so many candies and chocolates are sold with suggestive ads.

The Colony’s post production VFX studio and sister company Afterparty recently teamed up with creative advertising agency Droga5 on a comically seductive Australian TV spot for Kraft Foods product Pascall Chocs Mallow Bites. Directed by comedy director Paul Goldman, the spot for the Adults Only “Mmm”-rated chocolate covered marshmallows showcases the appetizing treats in a provocative concept.

If you check out: Doritos.nl right now you'll find that there's a bold new campaign competition for the new Doritos flavour Sensational Salsa going on. The "Skip or Trip!" matches you with two total strangers, and will send you off on said trip - to places like Moscow, Istanbul and Berlin - unless you respond within 9 hours. All this to connect the word threesome with stinky cheesy chips?

In the latest campaign for Keystone Light, Tool Director JJ Adler captures the super Smooth Musings of Keystone spokesman, Keith Stone.

"...yeah, dude, srsly..."

Oh sure, it's the grand idea paired with the true to war-movie form storytelling, and there's brilliance in the kid casting, but none of this would be if it hadn't been for a client who agreed to do something.. you know.. for the kids. Offspring just watched this ad over and over again. She wants an epic treehouse. Wants. Escape Pod says it was pure childish joy to shoot this ad.

OH WAIT here comes the smallprint:

Man contemplates how good life is eating chips... On a beach... listening to a flock of seagulls... Oh yes, it gets better.

The FXGUIDE: "Addicted to bass" has more on how the CGI of this was created for you execution geeks to edumacate yourselves.

Oh dear, the vending machine is back. Not being a kind giver of fun things without you putting little effort into it though. Go on. Hop on one leg. Bow down. KNEEL BEFORE THE VENDING MACHINE!

If you fancy giving this a go, the real Delite-o-Matic is also scheduled to make an appearance in the coming weeks at Melbourne Southern Cross Station.

Ever sat through a bad first date? Butter Composer Andrew Sherman takes a humorous spin on the awkward first encounter in a spot promoting Dairy Queen's value-friendly Sweet Apple Barbeque Grill Burger. As the uncomfortable couple squirms in their seats, bubbles pop onto the screen with a spiffed-up studio version of each character singing an ode to the delicious food and wishing that they shared more in common than a love of DQ.