Newton is haunted by that little thing called gravity, and all he really wanted was some hang time.

Client: Foot Locker

Agency: SapientNitro

Creative Directors: Scott Higgins, Chris McMurtrey

Copywriter: Nick Sylvester

Art Director: Rodney White

Producer: Jim Frame
Group Account Director: Rob Rawley
Account Director: Mike Reuter
Account Supervisor: Kristen Bogusz
Account Manager: Derek Channell

Broadcast Business: Jennifer Kurtzman

Production Company: Biscuit Filmworks

Director: Aaron Ruell
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Tracy Broaddus
Director of Photography: Shawn Kim
Production Designer: Michael Broaddus

Post Production: NO6
Editor: Jason MacDonald
Producer: Toni Lipari

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.