Newton is haunted by that little thing called gravity, and all he really wanted was some hang time.

Client: Foot Locker

Agency: SapientNitro

Creative Directors: Scott Higgins, Chris McMurtrey

Copywriter: Nick Sylvester

Art Director: Rodney White

Producer: Jim Frame
Group Account Director: Rob Rawley
Account Director: Mike Reuter
Account Supervisor: Kristen Bogusz
Account Manager: Derek Channell

Broadcast Business: Jennifer Kurtzman

Production Company: Biscuit Filmworks

Director: Aaron Ruell
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Tracy Broaddus
Director of Photography: Shawn Kim
Production Designer: Michael Broaddus

Post Production: NO6
Editor: Jason MacDonald
Producer: Toni Lipari

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.