ad agency: Saatchi & Saatchi, Stockholm

Advertised brand: Gainomax

Advertising agency: Saatchi & Saatchi Stockholm
Creative director: Adam Kerj & Fredrik Preisler
Art director: Gustav Egerstedt
Copywriter Amalia Pitsiava & Adam Reuterskiöld
Production company: Hobbyfilm
Director: Oskar Bård
DOP: Erik Sohlström

Short rationale: In Sweden most people eat a banana after exercising, not
knowing it is inadequate in proteins and carbs.

Commercials: 
Country: 

Comments (2)

  • Dabitch's picture
    Dabitch

    That monkey is scarier than that chick in The Ring.

    Mar 08, 2008
  • RLDavies's picture
    RLDavies

    All the Gainomax ads are pretty good, but this is definitely my favourite.

    Mar 08, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.