ad agency: Saatchi & Saatchi, Stockholm

Advertised brand: Gainomax

Advertising agency: Saatchi & Saatchi Stockholm
Creative director: Adam Kerj & Fredrik Preisler
Art director: Gustav Egerstedt
Copywriter Amalia Pitsiava & Adam Reuterskiöld
Production company: Hobbyfilm
Director: Oskar Bård
DOP: Erik Sohlström

Short rationale: In Sweden most people eat a banana after exercising, not
knowing it is inadequate in proteins and carbs.

Commercials: 
Country: 

Comments (2)

  • Dabitch's picture
    Dabitch

    That monkey is scarier than that chick in The Ring.

    Mar 08, 2008
  • RLDavies's picture
    RLDavies

    All the Gainomax ads are pretty good, but this is definitely my favourite.

    Mar 08, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.