There are those who wear masks. Lots of masks. Different kinds of masks.
But not like Jim Carrey in The Mask. Although maybe they'll come out with a JIm Carrey expansion pack. God knows he could use the work.

For the highly anticipated multi-platform title Dishonored, Psyop and ROKKAN created an engrossing prequel series for Bethesda Softworks and Arkane Studios. The online series gives gamers a first-hand glimpse into the steampunk-inspired, shadowy whaling city of Dunwall, where plague is rampant and the city is in disarray and on the verge of dystopia.

ROKKAN and Psyop worked very closely with Bethesda Softworks to create a look and feel that was truly unique. Inspiration was taken from the artistic feel of the game as established by Arkane Studios, but with a twist.

Becomes your mom's favorite by bribing her with a New York Lottery Scratch Off.

Client: New York Lottery
Agency: DDB NY
Matt Eastwood: Chief Creative Officer
Rich Sharp: Group Creative Director
Mike Sullivan: Group Creative Director
Carlos Wigle: Associate Creative Director
Rodrigo de Castro: Art Director
Joao Unzer: Copywriter
Walter Brindak: Executive Producer
Editor: Cutting Room

Just in time for Mother's Day, these fun and only slightly creepy print/OOH boards celebrate the New York Lottery's Mother's Day Scratch Off Game.

I wonder what you win? How about a night away from those kids, they are working my last nerve? Or maybe, grandma watches the kids so me and daddy can do the stuff that got us the kids int he first place?

Nah, you prolly just win money.

Because for some reason the whole world still likes Tiger Woods, despite his philandering ways, so he and and Arnold Palmer face off with a team of thugs who attempt to steal their PGA trophies. Surprise, there's another badass in town who joins them unleashing an impressive can of I can-do-the-splits-whoop-ass. Wow, for a moment there I almost thought that golf-games were exciting.

Infused with a childlike sense of fun and excitement, the two-minute Skylanders SWAP Force spot directed by LOGAN’s Jens Gehlhaar is an energetic showcase of character animation. The new spot is also a testament to the potency of collaboration, its eye-catching visuals and clever concept developed and executed in tandem with creative teams from 72andSunny and Activision Publishing, Inc.

How much wood would a gamer cut if game acould cut wood metal, robots, anything at all? WOw, the swears!

For Valentines day the thirsty camel - the bottle store that supports the responsible serving and consumption of alcohol - thought they might amuse you a bit with a very truthful film about internet-goggles. They are similar to the Tuborg beer-goggles (alert: 1994 Danish ad), in that everything looks better through the haze of white wine, iMac screens and blatant lies. The twist can be seen coming like a galloping lighthouse on fire, and it paints potential customers as weirdo loners who hang around their computers all day eating fatty chips and drinking. It's also approx 60 seconds too long.

Spot for Konami's Metal Gear Rising: Revengeance. Because frustrating events that build up during our day make us want to cut the world to shreds.

Boy can I relate.

Created and produced by The Ant Farm, the trailer is the latest release in the energetic multimedia campaign for Call of Duty: Black Ops II. Pretty sweet downloadable content. Nice game play moments. This should get a lot of gamers revved up.

This slow-mo techno-mo scene is like pop rocks candy for the eyes.

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Production company Blacklist and their wunderkind animation team Polynoid collaborated with 343 Industries to create five atmospheric and at times frenetic openers for “Forward Unto Dawn,” the highly anticipated web series promoting the November 6 release of “Halo 4,” the latest installment in one of the most successful franchises in video game history.

Polynoid’s microfilms illustrate the intense relationship between Cortana, an artificial intelligence entity and indispensable aide to Master Chief, the long-time hero of the Halo series. Set aboard a spacecraft, the UNSC Forward Unto Dawn, as it drifts towards imminent doom, Cortana must battle to awaken Master Chief from cryo-stasis before it’s too late.

Aaah, P. She's a peach. A painter. A prim little lady. She's the kind of girl you'd take to a dance, just to have her punish you. Wait, what?

It's not easy being the only one, mulls Q, who is a ten pointer according to his mom, but rejected by U.

The J-train. I ride it every day. Nobody talks. What this train needs.. is an assassin.

And the little old lady from Hastings will call to get this ad banned in 3... 2... What, you don't think? I bet someone will take this far too seriously.

Deutsch L.A. created this ad for Playstation's All-Stars Battle Royale, a crossover fighting game where Kratos can kick Heihachi Mishima's ass. Or vice versa. Nathan Drake make an appearance. Where's Raiden & Sweet Tooth? No worries, they're in the game. Looks like this could be fun......

The name of this game makes me want to see Battle Royale again though.

New from creative agency Heat, directed by Supply & Demand Integrated's Josh Taft, and edited by Kim Bica, Arcade Edit.

Packed with cultural touchstones from practice drills at dawn to octopus on ice, the spot reveals a hockey zealot's truth: hockey's much more than a game -- it's a way of life.

.... and Marshall Faux might come to your house, no he won't

It started with Madden NFL 09, shot in the Fall of '08. Nick andSteve, played by Joe Hartzler and Chris Marrs, wanted a leg up on each other at the new game. So, they each secretly bought the game at Walmart as early as gamers could in order to practice. And the smack talk ensued.

It started as just a 30-second spot, but quickly expanded to long-form, where it played in the Rose Bowl for Maddenpalooza, the launch event for the game.

The spots worked so well that other game companies wanted creative with the same characters — the premise always about getting the game faster and each guy trying to get an advantage over the other, aided by Walmart.

Warlocks, wizards and zombies let their freak flags fly in a new campaign for GameStop, directed by STORY’s Jeff France for The Richards Group. Three new spots portray the game retailer’s current storewide promotion Gamestock 2012 as a Summer of Game Love festival.

A heavily armed warrior trying to slip through a festival security checkpoint. This is a different kind of festival.