"Check out my biceps, get caught..." I have a cameo in this ad, as the neighbor with the alarm clock. Yes. I'm that lazy.

Agency: TBWA/Chiat/Day
Executive Creative Director: Patrick O’Neill
Group Creative Directors: Brent Anderson, Steve Howard
Creative Directors: Donna Lamar, Jayanta Jenkins
Copywriter: Michelle Lewis
Art Director: Chris MacNeil
Executive Producer: Sarah Patterson
Associate Producer: Matt Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Business Affairs Manager: KK Davis
Group Planning Director: Scott MacMaster
Worldwide Managing Director: Nick Drake
Account Director: Amy Farias
Management Supervisor: Jaclyn Corr
Account Executive: Chanel Arola
Sports Marketing Assistant Account Executive: Lexi Von der Lieth
Outside Vendors:
Production Company: Park Pictures
Director: Ellen Kuras
EP/Head of Production: Dinah Rodriguez
Producer: Pat Frazier
Director of Photography: Ellen Kuras
Production Designer: Jeff Mann
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Editor: Hank Corwin ( Allyson’s Fit Day ) & Bruce Herman ( His Fit Day )
Assistant Editor: Trevor Schulte & Heather Bartholomae & Jason Dopko
Visual FX: The Mill
Post Producer: Enca Kaul
Flame Artists: Billy Higgins, Phil Crowe, Tim Davies, Gareth Parr
Telecine: CO3
Colorist - Stefan Sonnenfeld
Telecine Producer- Rhubie Jovanov
Final Mix: Lime Studios
Mixer - Rohan Young, Mark Meyuhas, Dave Wagg
Assistant Mixer: Jeff Malen
Executive Producer- Jessica Locke
“His FIT Day”: “Good Morning” by Bruce Herrman


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.