Gatorade "Lightning Bolt." (2013) 1:00 (U.S.A.)
In which Gatorade congratulates itself for being a product that does what it its supposed to do.
I wonder which came first, the concept for the spot, or the song?
Agency: TBWA\Chiat\Day
Client: Gatorade
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Director: Renato Fernandez
Associate Creative Director: Guto Araki
Associate Creative Director: Gustavo Sarkis
Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Music Supervisor: Michael Gross
Assistant Producer: Garrison Askew
Executive Project Manager: Karen Thomas
Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Global Account Director: Caroline Britt
Management Supervisor: Magdalena Huber
Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster
Global Account Supervisor: Catherine Fishback
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth
Sports Marketing: Brynn Cameron
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Talent Payment Manager: Vanessa Aniles
Traffic Manager: Jerry Neill
Production Company: MJZ
Director: Matthijs Van Heijningen
President: David Zander
Executive Producer: Scott Howard
Head of Production: Janet Nowosad
Producer: Betsy Oliver
Editorial: Union Editorial
Executive Producer: Megan Dahlman / Michael Raimondi
Senior Producer: Lynn Luckoff
Editor: Jono Griffith
Assistant Editor: Lola Popovac / Josh Kirchmer
Visual Effects: The Mill
FVX Deputy Head of Production: Enca Kaul
VFX Producer: Will Lemmon
VFX Production Coordinator: Ben Sposato
VFX Lead Artist: Bill Higgins
Colorist: Adam Scott
Stock Research: Susan Nickerson
Executive Producer: Susan Nickerson
Producer: Chris Lutz
Sound Design: Barking Owl
Sound Mix: Eleven Sound
Mixer: Jeff Payne
Producer: Caroline O’Sullivan
Music Licensing House: MEGA (Marketing Entertainment Group of America)
Chairman and CEO: Danny Socolof
Director: Madeline Adami
“Lightning Bolt” Music & Lyrics
Artist & Songwriter: Jake Bugg
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comments
- צור קשר עם קוקה קולה ישראל
1 day 1 hour ago - אני רוצה ששמי יהיה על בקבוק
1 day 8 hours ago - Name Asaad
Coca cola
Thankz
1 day 8 hours ago - What, no pitchforks and
1 day 22 hours ago - Worth it for your dream
1 day 22 hours ago - I could care less about the
1 day 23 hours ago - Okay, it may be hokey in some
2 days 12 hours ago - What is the name of the song
5 days 9 hours ago - With this card, they're
5 days 14 hours ago - Haha as well as "Why is it?"
5 days 21 hours ago


Is everyone on this a creative director, ACD or ECD? Seriously, an all brass spot, how weird is that? What do the regular copywriters and Art Directors at Chiat do, build decks all day?
You have no idea how right you are.
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