Agent Smith appears in a GE spot, here demonstrating that he can be everywhere - we knew that - and is an agent for good. Hugo Weaving still has the creepy touch, and speaking of nice touches the choice between a red or blue lollipop at the very end... Nice. Except it looks just like the take this lollipop, lollipop, entering an even creepier universe. Aren't hospitals supposed to be safe? ;P

BBDO

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.