Agent Smith appears in a GE spot, here demonstrating that he can be everywhere - we knew that - and is an agent for good. Hugo Weaving still has the creepy touch, and speaking of nice touches the choice between a red or blue lollipop at the very end... Nice. Except it looks just like the take this lollipop, lollipop, entering an even creepier universe. Aren't hospitals supposed to be safe? ;P

BBDO

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.