Is the new Häagen-Dazs Gelato Italian enough to please the Italians? When this couple stops arguing we might find out.

Ad Agency: Goodby, Silverstein & Partners
Client: Häagen-Dazs
Title of Creative Works: “Argument” :30, “Stracciatella” :15, “Cappuccino” :15, “Limoncello” :15
Live Date: 4/17/13

Creative Department

Co-Chairman / Partner: Rich Silverstein
Associate Creative Director/ Copywriter: Will Elliott
Senior Art Director: Patrick Knowlton

Production Department

Director of Broadcast Production/Associate Partner: Cindy Fluitt
Broadcast Producer: Melissa Nagy

Account Services Department

Group Account Director: Leslie Barrett
Account Director: Erin Fromherz
Account Manager: Kristen Baker
Assistant Account Manager: Lacy Borko 
 
Brand and Communication Strategy
 
Group Brand Strategy Director: Kelly Evans-Pfeifer
Senior Brand Strategist: Molly Cabe

Business Affairs

Business Affairs Manager: Mary Marhula

Outside Vendors

Production Company: H.S.I. / Person Films
Director: Michael Haussman
Director of Photography: Paolo Caimi
Executive Producers: Cecile Leroy, Michael McQuhae
Line Producer: Gianluca Leurini
Editing House: Union Editorial
Editor: Marco Perez
Assistant Editors: Nellie Phillips, Francesca Vassallo, Jedidiah Stuber
President / Executive Producer: Michael Raimondi
Executive Producer: Caryn Maclean
Producer: Sara Mills

Telecine: Damien Van Der Cruyssen/ The Mill

VFX:
Spy
Flame Artist: Darren Orr
Post Producer: Gordon Wittman

Resolution VFX
VFX Supervisor/Creative Director: Todd Iorio
Executive Producer: Erik Press
Flame Artists: Michael Angelo, Carlos Morales

Music

“Argument” Music
Music House: Mophonics
Composer: Tony Fiala
Creative Directors: Stephan Altman and Adam Harriman
Producer: Josh Marcy

“Stracciatella”, “Cappuccino”, “Limoncello” Music
Music House: APM Music

Audio Mix: One Union
Mixer: Craig Helmholz

Commercials: 
Country: 

Comments (5)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What are the names of the two actors?

    Apr 22, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    My god, two pages worth of credits that DON'T include the actors' names

    Jun 20, 2013
  • Dabitch's picture
    Dabitch

    Yes, it is a darntooting shame.

    Jun 20, 2013
  • Matt Leone's picture
    Matt Leone (not verified)

    Actors names? Come on now folks.

    Oct 26, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.