Take that part in the Ikea ad World without Textiles where the man holds a fluffy bunny after his shower, and do what we all thought that man would do - make a shirt out of the fluffy!!! Ok, perhaps not a live fluffy kitten shirt..... Or wait, how good would a purring fluffy kitten shirt feel? Then, up the randomness by tossing in a random sports celeb for no reason at all, say Michael Jordan who once was a relevant player in ads like Michael vs Mia .. and what have you got? A Hanes ad that feels like a Skittles ad! At least I think it was for Hanes. Maybe it was for Royale soft tissue toilet paper, since all I remember is kittens. Soft fluffy purry kittens.

Agency: The Martin Agency
Directed by MJZ’s Rocky Morton


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.