The fifteenth annual Havana Film Festival takes place April 3-11 in New York. Instead of talking about the usual "cultural benefits," this campaign takes a more irreverent and weirder approach. Building off the "Stories that stay with you," idea, they take it to the absurd.

In this spot, a woman gets sympathy from a hairdresser who happened to see one of the films and then equates it with her customer. It starts out so subtle. By the time we get to the "sugar mill," I was LOLing.

Nice casting on these.

Agency: Wing
Chief Creative Officer: Favio Ucedo
Associate Creative Director: Aurora Morfín, Facundo Paglia
Copywriter: Marc Duran
Art Director: Brian Novoa, Anthoni Rodriguez
Planner: Naomi Fernandez
Senior Producer: Nadina Steimberg
Account Executives: Daniel Gergely (Account Director) , Andres Tello (Asst. Account Executive)
Production Company: Boxer Films
Director: Jim Zoolalian
Director of Photography: Dave Morrison
Executive Producer: John Clark
Producer: John Quinn
Line Producer: Tim Bright
Editing House: Beast
Editor: Bernardo Revilla
Producer: Valerie Lorio
Music House: Animal Music
Producer: Erik Nuñez/ Facundo Funes
Sound Design and Audio Mix: TruLove Post
Sound Designer/ Mixer: Gonzalo Ugarteche

Freeform tags: 

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.