The selling point of HBO Go in this campaign isn't that you can watch HBO wherever you want to, but instead, you can get away from your depraved, stupid, Middle American parents who regret their lives and won't shut up while you watch your favorite show.

I guess HBO's completely written off an older segment because if I were the father's age, I wouldn't be interested in buying anything that has such comic disdain for me.
But HBO don't care. Neither does the editor who felt like the director's cut of this spot was the way to go. Seriously guys, we got the joke after thirty seconds. it didn't get funnier as it went on and on.

Agency: SS+K
Chief Creative Officer: Bobby Hershfield
Senior Copywriter: Lindsey Lanpher
Copywriter: Richard Tseng
SVP, Director of Production & Innovation: John Swartz
Senior Producer: Kim Cross
SVP, Digital Strategy and Innovation: Kevin Skobac
VP, Group Account Director: Jennifer Barr

Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Executive Producer: Ken Licata
Director of Photography: Marc Laliberte Else

Editorial: Mackenzie Cutler
Editors: Gavin Cutler and Ryan Steele
Post Producer: Evan Meeker
Thanks! Rebecca
Rebecca Sullivan
Public Relations


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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.