The undead. CPR makes you undead. On this pun and a whole lot of Zombie-trend right now, the Heart & Stroke Foundation of Ontario show what to do if you witness someone suffering a cardiac arrest. Step one, call 911. Step two, put your hands together and push on their chest like a crazy zombie-lady. It's not quite as catchy as British Heart Foundation - Staying Alive with Vinnie Jones, and it's three minutes long. Oh and for good measure, there's a twitter hashtag thrown in. #TheUndeading The Halloween-timing kinda saves. But only kinda.

Agency: Agency59 - Toronto
CCO: Brian Howlett
Client: Heart & Stroke Foundation
CW: Ketan Manohar
AD: Naeem Walji
Agency Producer: Maggie Clark
Director: Vincenzo Natali
Prod. Co.: Cartilage Inc.
EP: William Cranor
Producer: Matt Kloske
Music: Cyrille Aufort
DOP: Jeremy Benning
Editor: Graham Chishholm
VFX: Alter Ego
Casting: Stephanie Goran
Make Up: Caligari
Production Design: Erin Parton
Production Manager: Derrek Modesto


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.