The undead. CPR makes you undead. On this pun and a whole lot of Zombie-trend right now, the Heart & Stroke Foundation of Ontario show what to do if you witness someone suffering a cardiac arrest. Step one, call 911. Step two, put your hands together and push on their chest like a crazy zombie-lady. It's not quite as catchy as British Heart Foundation - Staying Alive with Vinnie Jones, and it's three minutes long. Oh and for good measure, there's a twitter hashtag thrown in. #TheUndeading The Halloween-timing kinda saves. But only kinda.

Agency: Agency59 - Toronto
CCO: Brian Howlett
Client: Heart & Stroke Foundation
CW: Ketan Manohar
AD: Naeem Walji
Agency Producer: Maggie Clark
Director: Vincenzo Natali
Prod. Co.: Cartilage Inc.
EP: William Cranor
Producer: Matt Kloske
Music: Cyrille Aufort
DOP: Jeremy Benning
Editor: Graham Chishholm
VFX: Alter Ego
Casting: Stephanie Goran
Make Up: Caligari
Production Design: Erin Parton
Production Manager: Derrek Modesto


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.