Heineken decided to prank an entire pub during the UEFA Champions League final match, and did so in a famous sports bar in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They didn't know that Heineken had hidden cameras everywhere, and delayed the match by two minutes so that people in the audience could upstage the legends by calling shots before they're even made. I'm sure it was quite funny if one was at that pub, but a three minute case study doesn't quite capture it. Every person in the pub, now a Heineken drinker to boot, are sure to tell their mates about this though.
Agency: Publicis - Milan CD: Cristiana Boccassini Client: Heineken CD: Bruno Bertelli AD: Alessandro Candito CW: Paolo Bartalucci Producer: Mariella Maiorano Director: Cric
I built this website. From scratch. Including the servers.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
