Couch potato wisdom. "Babe, I gotta go. No I really gotta go. Why? Because the commercials are coming on." This ad is speaking to other ad people.

I don't need a Heineken to say this. But indeed, drinking brings out the truth.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.