.home - domestic living (ads)

Schlage "Ex-girlfriend" (2013) :30 (USA)

Comedian: A Schlage lock is really strong.

Audience: How strong is it?

Comedian: Strong enough to keep out dream sequences!

*Laughter* *Applause*

Comedian: Thanks, I'll be here all week. Try the veal.

Mitsubishi Electric "Heist" (2013) :60 (U.S.A.)

Mitsubishi Electric US Cooling and Heating want you to know there's an easier way to get the thermostat at your preferred temperature. It's called not marrying a controlling wife who wants to spend that saved money on shoe shopping.

Short of that, and because it seems we can't seem to get away from "dumb husband," "the wife who only cares about shopping" and "there's an easier way" concepts, the only option is to buy a Mitsubishi electric heating and cooling system.

Fun fact-- they used real lasers in this. Other fun fact, green lasers cause more severe eye damage than red ones.

Tempur-pedic "You are how you sleep" (2013) :60 (U.S.A.)

If you don't sleep well, you are a bear.

But...don't bears hibernate?

McCulloch Performance Hedge Trimmer - There goes the neighborhood - (2013)

dabitch's picture
Posted by dabitch on 3. May 2013 - 21:56

The Black Sheep of the Neighbourhood #3, hey watch where you cut with that thing!

McCulloch Performance Chainsaw - There goes the neighborhood - (2013)

dabitch's picture
Posted by dabitch on 3. May 2013 - 21:55

The Black Sheep of the Neighbourhood #1, when the McCulloch man decides to cut down a tree, he goes a bit overboard.

McCulloch Performance Front Mower - There goes the neighborhood - (2013)

dabitch's picture
Posted by dabitch on 3. May 2013 - 21:52

The Black Sheep of the Neighbourhood #2, when the McCulloch man moves in he does everything different. The home owners association are going to freak out over this.

Temptations "Work it Kitty" (2013) 3:22 (U.S.A.)

This video was done by DDB Chicago with Proximity Canada heading up the Facebook page.

"Work it Kitty," is more than just a video by Alex Gaudino ft. Taboo. It's part of a larger campaign leading to the Work It Kitty website.

It's also got its timeline crossed. Because it's feeling very 80's but the music is very 90's. Still, if this were a music video that didn't end with a fifteen second spot, it would have been somewhat better. But it seems like the client shoehorned the messaging in, rather than allowing us to have fun and go to the website on our own. Too bad.

Also isn't it a bit late to be doing stuff with cats? Especially when it's coming from a company that makes stuff for cats? You'd think they'd have been on this long ago.

Febreze - Mother's day / Flowers

If you aren't getting mom flowers, at least get her something that smells like flowers.

Kmart Layaway- 'Dream Pool' short - (2013) :15 (USA)

Short edit of the dream pool layaway ad with the funky music and water-skiing-squirrel.

Shaw Floors - "Missing" (2013) :30 (USA)

LOS ANGELES—Ross Ching of A Common Thread has directed a new campaign for Shaw Floors that reveals where the company’s new Caress carpet gets its luxurious feel: it comes “squarely” from the softest things on earth. Conceived by Three Atlanta, the four spots present a series of vignettes involving soft objects, including a child’s blanket, a grazing sheep, a pair of fuzzy slippers, cotton candy and a cloud, each of which has a square carved out of its center. The voiceover explains, “All the softness you love is now in your carpet.”

The imagery consists of beautiful, charming family scenes, with the cut-out objects lending them a magical flair. “It’s as though the creators of Shaw’s Caress line scoured the earth in search of the softest surfaces possible,’” says Ching. “That was our motivation behind every single shot.”

Mennen Speed Stick "Unattended Laundry" (2013) :30 (USA)

Boutique post-production facility Colorflow provided color correction and final post services for a spot for Mennen’s Speed Stick deodorant that became a surprise hit during this year’s Super Bowl broadcast.

Conceived and produced by Ryactive, an independent creative boutique based in Oakland, Unattended Laundry is set in a busy Laundromat, where an impatient young man removes another customer’s clothes from a dryer after they’ve finished spinning. The guy is caught red-handed, or rather yellow-handed, as the owner of the clothes walks up to find him clutching a pair of her canary-colored panties. He’s embarrassed but it doesn’t show, thanks to Speed Stick.

California Association of Realtors "Robot" (2013) :30 (USA)

kidsleepy's picture
Posted by kidsleepy on 1. April 2013 - 22:46

Red Tettemer wants you to know the California Association of Realtors aren't just selling homes. Because a new home isn't just a new home, but a new neighborhood, and school district, too. The California Association of Realtors are making family dreams a reality. Especially for kids who dress up like robots.

California Association of Realtors "Alameda" (2013) :30 (USA)

kidsleepy's picture
Posted by kidsleepy on 1. April 2013 - 22:43

Red Tettemer and Partners created this ad for the California Association Of Realtors, reminding people that real estate has a huge benefit on us all. it's not just buying a house. Its helping grow and shift the economy for the better, across the state.

Except presumably the cities that have declared bankruptcy. :\

JBL "Flip" (2013) :30 (USA)

Blair Hayes of STORY has directed four spots for JBL in which the brand’s new wireless speakers give partygoers the illusion of attending a live concert by Grammy-winning rock band Maroon 5. The ads are the latest additions to JBL’s Hear the Truth campaign out of Detroit agency Doner, which features star recording artists and underscores the product’s quality sound.

Each of the new spots opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured—each spot also promotes a different type of wireless speaker.

Wilkinson, Valentines day (2013) 1:30 (France)

kidsleepy's picture
Posted by kidsleepy on 25. February 2013 - 18:43

Valentines day stunt. Embedded roses act as stubble. Parisians could hand out stubble roses to their significant others. At the end there was a clean face. Fun idea. I could have done without the overreactions from the "man on the street,' however.

There was some print to go with it, too.

Sealy "Life Before Your Eyes" (2013) 1:00

Arcana Academy created this nostalgic effort for Sealy mattresses. It's a nice reminder that we have such an emotional tie to where we sleep and have sex. Although there's not really much sexy time in this spot, it is certainly implied by the fact the couple has two kids.

Litter Genie - Me Luvz Mahselfz / Kitteh rap - (2013) 1:13 (USA)

dabitch's picture
Posted by dabitch on 13. February 2013 - 3:02

Kitteh Kitteh raps: "Your night just got better, I'm a four legged love-letter" and I purred at the over-the-top R&B/rap-smoothness these cats display. Slow-mo rolling on the floor? Yes. Licking water from a fishbowl? Yes. Soft-lit profiles? Yes. This is all kinds of good for a cat lover. Get some Litter Genie right now, just to sponsor the non-bland ad in the usually reserved for shit ads product category. (Pun not intended, but I will leave it there).
Walter and the Lap Cats' music is brought to you by Litter Genie® and JWT New York. Nicely done, gais.

Your night just got better.
I'm a four-legged love letter.
Go on, look at me.
The first glance is free.
I love a cat that dances.
(Go kitty, go kitty)
You love my big finances.

Coldwell Banker "We Believe" (2013) :1:00 (U.S.A.)

kidsleepy's picture
Posted by kidsleepy on 11. February 2013 - 20:02

Coldwell Banker Real Estate believes in a lot of things. Like having a home and living your life, and writing manifesto spots and getting Tom Selleck to read them

Viva "Pizza," (2013) :30 (U.S.A.)

Mike Rowe's are really in to paper towels. Apparently there are people daring them to "break the rules," by using Viva paper towels in some unusual way. Apparently when it comes to paper towels, dipping them in water to clean something is considered rule breaking.

Viva "Oven" (2013) :30 (U.S.A.)

Viva and Mike Rowe says break the rules to your paper towels usage. And go ahead and clean the oven. There's a fine line between "laid back," and disinterested. Mike Rowe is walkin' that line here.

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