Charlex recently completed Projects, the third and final installment in a series of new spots for Doner and client Sherwin-Williams and their line of Krylon paint sprays. The spot's objective was twofold; first, show off Krylon's Projects in a Can website; next, illustrate that idea by transforming a beaten-up old mailbox into a series of artfully themed and created mailboxes.
To do this, the Charlex team cleverly turned the piece into a time-lapse sequence that follows a single mailbox over the course of some fifty years. "It was a great platform for us to use the Krylon product itself in different ways, and to challenge my art team to come up with a bunch of creative ideas for all the different mailboxes," explains Charlex Director Ryan Dunn.
Charlex recently completed Dual, the second in a series of three new spots with Doner for client Sherwin-Williams and their line of Krylon paints. The spot's title refers to the fact that a single can of Krylon Dual now contains both primer and paint in one, "so the whole point of the spot was to show off just how easy it is to restore your troubled items to their former glory," explains director Ryan Dunn of Charlex. "For example, now you don't need to spray on two coats of primer then another two coats of paint. It gets expensive and time consuming. Now all you need is a can of Dual. Our art department was quite pleased with this news, I have to say."
Rent.com wants you to take back the dream, meaning the American one. In this homage to Apples 1984 a man is chased through a suburban street of McMansions by men in black, as he runs towards a glass house with a brick ready to destroy it.
This clever give-away allowed people with big noses, and those people only, to get 50% off the BGH air conditioner (& cleaner? ). Because people with big noses need clean air more than anyone else. Very funny and successful promo that was widely talked about in Argentina.
Albin Gromer updates a classic lullaby called Trollmors Vaggsång. Sadly, whenever I caught this ad on Swedish telly, it has been chopped down to a short shadow of itself and I only get to hear the "yaa yaa yaa yaa oooh" part, losing the entire context of it being a classic lullaby updated. Bummer. This is why you should never do annoying short edits people, they are le suck.
James Bartolomeo of Protagonist Films directed a new campaign for Century 21 that portrays its agents as “smarter,” “bolder” and “faster” than other real estate professionals. Conceived by Philadelphia agency Red Tettemer + Partners in its debut for the brand, the new spots present scenes of bright, young Century 21 agents, punctuated by shots of dogs, ostriches, chess matches, circuit boards and other things that serve as visual metaphors for their drive and savvy.
"More attractive than you think" -- what, this old crack? Yes, therein lies the funny. Or bizarre. Take your pick. The campaign for “Das Neue Handwerk” for Handwerk.de was shot by Marcus Müller in basements, car garages and kitchens around Berlin.
In creating “Flying Monsters” for Terminix we wanted to develop a 3D creature unlike the typical blockbuster, high-budget movies. We wanted it to be unique an atypical to make the commercial grab the viewers attention off the top.
We decided to work with real land animal characteristics – large animals that would move in a massive stampede, like buffalos and elephants, but which also had the ability to fly. The idea was building a collage of attributes, forms and textures that were also in line with a termite's modus operandi. At the same time, our ideas had to go in the same direction as the client's, but without losing the organic forms, Dvein's signature.
Our Damsel on a date enters the japanese restaurant with her younger handsome man. As she expertly handles the chopsticks, he eyes her lovingly, and with just a hint of shy admiration. He fails using such advanced utensils, and our lady expertly feeds him from her plate. The viewer will not fail to notice a few things, she is older than him, and not unattractive by any means but the young man is a ten. The young man is ooozing admiration for her, and bites his lips shyly every so often, she must be a cougar, a cradlerobber a..... *KE-RASH* oh, she was dreaming. Figures.
Man wants to end it all but is foiled by vacuum.
Here's the official clip (or wait, let me try this in French: Le clip officiel - weee! I could get the hang of this) where three artists collaborated on music, wall art and the animation of it to create this clip. This is Euro RSCG France's answer to The Dulux walls - let's color project that painted the world in May.
You can also view The making of video here.
We invited 3 cutting-edge artists to mix their talents in order to offer the French public an innovative performance, uncovering the 'arty' edge of the Let's Colour Project.
Mother, London have had a blast herding "100 cats" through the Wembley branch of Ikea for this advert. Kittens sit in cups, there's slow motion footage of cats jumps, a big white fellar named Leo explores all the easy open drawers available and soon they settle down, taking catnaps everywhere. Home. It's full of cat hair.
I love it. I'm a sucker for cats, you know. My only raised eyebrow is with the shot of spotty-furry guy pulling his head out of the "minnen" bed. That's the very same bed a four year old girl suffocated in attempting a similar move as the cat. If I were the client, I'd ask you to replace that with another beauty-shot.
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