The breakdown with *mimes* is killing me. Honestly now. Mimes? Perfect.
The Bounty Scientists are back by popular demand with their second rap video featuring rapper and hip-hop music artist Joseph Simmons - aka Rev Run of Run DMC. The Bounty Rap "White Glove" has begun generating as much buzz as the first Bounty rap video "Bring It". Rhymes and music courtesy of Yessian Composer/resident DJ Central Rush - aka Mark Chu - the creative team for Bounty at Publicis New York worked hand-in-hand with the studio on the concepts to create an original rap song that also advertises paper towels.
A wedding planner describes how she only uses Ariel for the clothes of her staff because it keeps their clothes like new for up to 30 washes.
Somewhere in the world of adland, twenty-somethings buy massive fixer-uppers as their first home (really now?)... Probably because they are planning a little family of coneheads. Thanks to Lowe's, they might even survive the renovating phase. Wish these kids luck.
Ace sells hardware and stuff by way of showing when it's useful, for example when the husband tries to sneak out for a night of bowling... The door gives him away and now he's in the market for an extra bed as he'll be in the dog house for a while.
Woah! Here's a 3D wall ad that manages to be creepier than the entire 1975 B-movie classic Giant Spider invasion, and has a better storyline to boot. Giant ants crawl all over this building, until a giant black flag can sprays them all dead. So it's true then, Black Flag really does Control Your World. Lets all bow down to the giant Black Flag can - the only thing that can save us from invading giant ants from outer space!!
Fine, so I'll cut down on the marathon 70's scary movie nights on cable. You guys never let me have any fun.
What do a woman in a fish costume, a weed-strewn parking lot, and dancing naked men holding balloons have in common? Absolutely nothing, which is just one reason why Director Nico Beyer's Hornbach spot, Hymne, out of Berlin agency Heimat, is storming through the awards circuit: it is a seamless, poetic integration of incongruous images that promotes the home improvement superstore with a poignant story of renewal.
Bicoastal Rabbit director Trevor McMahan demonstrates the ease of organized professional moving with United in a comedic new :30 “Clipboard,” out of Grey Worldwide, NY. United’s moving services ensure a smooth transition, holding fire and rabid raccons at bay.
The film was directed by award winning Director Adam Berg and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces. Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’. Some interesting stats on the project are:
2150 litres of paint
42 paint brushes
188 Roller heads
95 painters and volunteers
Moma, Sao Paolo has created a campaign for a thermal insulating paint that keeps your home at the ideal temperature. Now, how do we tell the punters about this rather neat feature? Easy - a new take on venn diagrams. Where Sweden and Senegal meet temperature-wise must be the perfect temperature!
“Metalatex Thermal Paint. A perfect temperature for your house.”
Everybody wants to be Einstürzende Neubauten! Kidding aside, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, where every single sound heard in this little ditty is from a Craftsman tool or the use of one. Am I the only one who was hoping for an exploding brick building when they counted down from that rooftop? A big "KABLOOOM" would make this chart material, I'm sure.
The artists and producers from U.S. creative production studio Brand New School (BNS) are very proud to announce the debut of their latest project work, consisting of online commercials and an interactive installation for premium faucet brand Brizo featuring their new SmartTouch faucet. Produced under the creative direction of advertising agency Young & Laramore (Y&L) as part of its Brizo "License to Dream" campaign, contributions from BNS include a :30 PreRoll entitled "License to Dream," as well as a thematically-related interactive touch installation at McCormick Place in Chicago for Brizo's exhibit at the recent Kitchen & Bath Industry Show.
"Fashion and dreams have always been important parts of the Brizo brand, which is well known as 'the faucet brand for the fashion-forward,'" explained Carolyn Hadlock, creative director for Y&L. "Our new campaign embraces the origins of fashion by depicting it in its illustration form, when it's still just a dream in the mind of the designer. For our objectives to deliver a campaign on both digital and interactive platforms, the artists at BNS wound up being an amazing fit."
You don't need to know that the man depicted here -Roger Moukarzel -is a famous photographer in the middle east You do need to understand how developing photographs works though, and these days with digital it might seem quaint if not downright foreign to the kids. With his lab coat cleaned bright white thanks to "Super White" Detergent, all his images are developed black.
True story: In one of my photography classes a girl removed the red lens in order to focus the negative better on the paper. It took her an entire box of papers before she asked the teacher why her prints all came out pitch black.
Bent Image Lab, TRIS3CT Create “The Right Blend” of Animation for Scott Naturals
Bent Image Lab's unique CG animation for "The Right Blend," TRIS3CT's spot for Scott Naturals paper products, has attracted quite a bit of attention in recent months.
Created at BENT's Portland studio, the :30 commercial consists of one continuous camera shot that takes audiences through an animated world seemingly made of hundreds of layers of paper towel. These distinctive visuals have won recognition from advertising and animation professionals alike, earning it two Silver Telly Awards and acceptance to high-profile festivals such as the Annecy International Animation Festival.
The spot's style is based on a paper cutout animation technique called Stratastencil, explained Nando Costa and David Daniels, who co-directed the spot at BENT.
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