Wanking dog
Beware, bad things happen if you leave your dog home alone.
Stockholms Hundforum (Daytime Dog Care) takes care of your dog when you´re away.
Lack of media spend requires emotional punches:)
Liquid Plumr- Battle- (2009) :30 USA
Oh the joys of CGI. Lots of time. Lots of back and forth with the client. Lots of revisions.
Fresh Step Cross-legged Kitties
Real cats. Fake poses. Shot in New York by Lyndon Wade. No cats were harmed (or made to hold their bladders) in the making of these ads.
Medal Paints - Underwear, Gun, Karate Belt - South Africa
As any Art director (and designer) will tell you, color matters. That's exactly what the campaign for Medal paints, created by Lowe Bull Johannesburg, wants you to understand. Instead of going the bland route of showing rooms painted in "whiter than eggshell white" with accents of "whiter white" and the trims in "Whiterthanwhite, look we just have to shift the bloody white we got" they don't show anything you can paint at all. Instead, they change the colors of everyday objects and watch the reactions. Black cat? Bad. Red bra? Good.
My only objection would be with the underwear print ad. Do women in South Africa not wear nude underwear because whatever they are wearing on top is totally sheer and/or lacy?. That's why nude undies were invented - so we don't have to go commando a la Mrs Spears.
(films inside guys)
Medal paints - Cat - (2009) :30 (South Africa)
The right color matters.
Medal paints - Karate - (2009) :30 (South Africa)
As any Art director will tell you - Color matters!
Mohawk Flooring - Frozen Moment - (2009) :30 (USA)
I'm getting this carpet if it comes with an automatic pause button that freezes all the kids who are just about to spill all sorts of sticky, stainy foods over the floor. It doesn't? Darn! I could have used it for when I have a headache and want the house a bit quieter....
White King - Power Clean / Elephant - (2009) :30 (Australia)
Elephant in the room? All I know is that toilet is dirty.
Ambi Pur - Innocent Date - (2009) :30 (Australia)
Better watch out with that sexily scented Ambi Pur - as shown in the print ads - the scent is quite evocative. Rrrauw you sexy cardigan clad stud.
Ambi Pur - Calvin, Cornered, Obsession & Color, print Australia
Ambi Pur announces their new fragrance which so unlike any regular toilet cleaner scent that it requires it's own sexy perfume ad execution to get the message across. This doesn't mean you'll get Mr Hot&Shirtless staring deep into your eyes each time you scrub down the loo.... Or does it? I'm buying a box of the stuff just in case.
Stihl - Tiny Dealer - (2009) :30 (Australia)
Ooh, Look, it's the little tiny helper dude hanging in the toolshed, again.
Unitech Limited Karma Lakeland - cooped up - ambient billboard, India
I sense a chicken trend in the inbox today.... has PETA heard about this one? I must admit I don't quite get this: "Fabricated birds were put in coops which were welded together" - what, real live birds? In coops...which you then welded together? And used as a living billboard? It certainly looks like they're alive. Tagline: Time to check out villas at Karma Lakeland - Unitech. I might just check out how to set these chickens free instead.
British Gas -Everything going up - (2009) :30
In a world where everything seems to be going up in price, it's nice to know you can fix your BG price.
Ikea -Dog - (2009) :15 (Australia)
Ew Ew Ew ew! Promise me after you get new stuff to BURN THAT!
Ikea -Grandfathers Birthday / Dining downer - (2009) :15 (Australia)
Grandpa gets a mouthful. You should have bought new chairs.
Ikea -Frying Pan - (2009) :15 (Australia)
Hey girlfriend! Flipping pancakes is much easier with a new proper frying pan from Ikea.
Ikea - Languid Lamp - (2009) :15 (Australia)
Ikea reminds you yet again, not to hang on to old lamps. I like this kids solution though. Very "There, I fixed it" kludgy.
Ikea - Ice Tray - (2009) :15 (Australia)
Ikea reminds you to go get the little things that need replacing.
Ariel - Hot Dog, Spaghetti, Crab, Hamburger, print China
OH MY GOD watch out for the KILLER KUNG FU FOOD! I must admit, I love the cartoony art direction of this. There's a killer squid in the mustard of the hot dog and a throwing star in the ketchup of the hamburger. I know a three year old who sees all food like this. Procter and Gamble, keep this sort of thing up and I might forgive you for other ad crap soon.
Urban Rush Movers - Fast moving / Fridge, Wardrobe, Coffee table - print, canada
Hear ye hear ye, when you call Urban Rush movers in Canada to get your household moved quickly, efficiently and carefully, they're not kidding about the whole rush part.
My favorite is the fridge. Love the no-paint behind it touch.
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