Shocker! She's not wearing white! From BMB Dublin.

For those unfamiliar with the prayer notes in the western wall read more under that link. For those familiar with the prayer notes, rejoice, for they have entered the twitter age with theKotel taking care of your notes.

Looks like we have another "inspired by" to add to the Her Morning elegance stop motion badland trend collection.

This is what your soul does when you fall asleep in the couch.

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tefal

*cannes radio shortlist 2009

Advertised brand: TEFAL BY NEWPAN
Advert title(s): HEATS UP IN 3 SECONDS
Advertising Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Chief Creative Officer : Yoram Levi
Creative Director: Ben Sever / Ad Noy
Scriptwriter: Amrel Shoshani / Rani Tzalach / ben sever
Other additional credits:
Account Supervisor: Shlomit Kloger

Oh noes! The kyoot widdle squash shark and the cucumber-gator and the strawberry-Parakeet and the melon-elephant are all going to DIE in that food processor! Hehe.
Shoot, now I'm craving a fruit salad.

I'm not saying it's terrible, it's just that the "we saved money recycling X when creating a poster"-idea is getting so common the differentiating factor is all in the execution these days. We've seen Willy:s supermarket in Sweden re-run ads from the seventies beacuse "they always lower prices so why create a new ad every time" (which was such a long-winded line the ad pretty much sucked), we've seen Vintage clothing shops re-run old fashion ads with "now available at [store]" at least ten times since the mid-nineties.

Don't mind me, I guess I'm just cranky. Not sure what Homepro does either, since they're using moving boxes, are they selling homes? In that case, the boxes are a nice touch.

No need for everything to be rough and tough in this world..... Sam Holst from he Sweet Shop tells the story of one outlaw who likes things soft.

New branding campaign from Ace hardware;

The spot evokes the pride of home ownership through naturalistic scenes of people fixing up their homes. The spots are shot entirely with hand-held cameras, which gives them a loose, easy sensibility that allows viewers to feel as though they are gazing over a fence at things happening in the neighbor’s backyard.

"Cullman Liquidation is the 5th local commercial of our I Love Local Commercials Series sponsored by MicroBilt - available at http://ilovelocalcommercials.com "

3news.co.nz report that this Chainsaw advert cuts a little too deep for some - people have been complaining that it's "insensitive and offensive."

It is humour of the blackest kind, but a conservative media standards watchdog says the ad, for chainsaw manufacturer Stihl, has crossed a line.

"I was really horrified," says Adrian Cooper of Media Matters in NZ. "I thought, this is not good enough. It's simply not good enough, and it's not the New Zealand I know."

The ad prompted a flurry of complaints to the Broadcasting and Advertising Standards authorities.

"I think that any mature, responsible, thinking adults looking at that would find it offensive," says Mr Cooper.

Nobody said anything about it being very Stella Artois yet. Oops, my bad.

The Martin Agency and FilmCore’s Tiffany Burchard show a clean freaks view of the world in this advert for Hoover

Designs reach even the clorox packaging now.
" Cleaning messes never looked better as Clorox Disinfectant Wipes now comes in a dispenser so fashionable, the designs seem to leap off the package."
Agency: DDB West

JWT Mumbai had some fun cutting out bits of the billboard in the shape of paint roller strokes for dramatic effect.

th1ng, the award wining mixed media and animation studio, has created a TV spot for Air Wick advertising commissioned by Euro RSCG London. The commercial was directed by Andy Powell and breaks on national television in mid February. The advert is being shown as part of a larger marketing initiative to launch the Air Wick’s latest autospray Air Wick Freshmatic i-Motion.

Powell, who has recently directed four Air Wick idents for the Emmerdale soap sponsorship on ITV, was briefed to represent i-Motion as the product ideally suited to the demands of a typical modern household.

In doing so the spot had to demonstrate that i-Motion not only delivers continuous fragrancing, but also its motion sensor automatically adjusts the level of fragrance when triggered by movement.

To demonstrate the super absorbance of 3M Scotch Brite sponges Y&R Bangkok attached some to drinking fountains ensuring that every drop spilled was soaked up.

"We wanted to find a novel way to demonstrate Scotch-Brite super absorbant sponge to our customers. We attached to sponge to water taps that are found all over the city. Whenever the tap was used, teh consumer saw a clear ad effective demonstration of it's superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales."

Ad agency: Y&R Bangkok
Pornchai Wongki-La : Photographer
Trong Tantivejakul : Executive Creative Director
Jittra Thiutipsakul : Copywriter
Nares Limapornvanich : Art Director