Looks like we have another "inspired by" to add to the Her Morning elegance stop motion badland trend collection.
/ TEFAL - HEATS UP IN 3 SECONDS - 11/5/09 - 3 sec' - israel - BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
*cannes radio shortlist 2009
Advertised brand: TEFAL BY NEWPAN
Advert title(s): HEATS UP IN 3 SECONDS
Advertising Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Chief Creative Officer : Yoram Levi
Creative Director: Ben Sever / Ad Noy
Scriptwriter: Amrel Shoshani / Rani Tzalach / ben sever
Other additional credits:
Account Supervisor: Shlomit Kloger
I'm not saying it's terrible, it's just that the "we saved money recycling X when creating a poster"-idea is getting so common the differentiating factor is all in the execution these days. We've seen Willy:s supermarket in Sweden re-run ads from the seventies beacuse "they always lower prices so why create a new ad every time" (which was such a long-winded line the ad pretty much sucked), we've seen Vintage clothing shops re-run old fashion ads with "now available at [store]" at least ten times since the mid-nineties.
Don't mind me, I guess I'm just cranky. Not sure what Homepro does either, since they're using moving boxes, are they selling homes? In that case, the boxes are a nice touch.
New branding campaign from Ace hardware;
The spot evokes the pride of home ownership through naturalistic scenes of people fixing up their homes. The spots are shot entirely with hand-held cameras, which gives them a loose, easy sensibility that allows viewers to feel as though they are gazing over a fence at things happening in the neighbor’s backyard.
"Cullman Liquidation is the 5th local commercial of our I Love Local Commercials Series sponsored by MicroBilt - available at http://ilovelocalcommercials.com "
3news.co.nz report that this Chainsaw advert cuts a little too deep for some - people have been complaining that it's "insensitive and offensive."
It is humour of the blackest kind, but a conservative media standards watchdog says the ad, for chainsaw manufacturer Stihl, has crossed a line.
"I was really horrified," says Adrian Cooper of Media Matters in NZ. "I thought, this is not good enough. It's simply not good enough, and it's not the New Zealand I know."
The ad prompted a flurry of complaints to the Broadcasting and Advertising Standards authorities.
"I think that any mature, responsible, thinking adults looking at that would find it offensive," says Mr Cooper.
Nobody said anything about it being very Stella Artois yet. Oops, my bad.
th1ng, the award wining mixed media and animation studio, has created a TV spot for Air Wick advertising commissioned by Euro RSCG London. The commercial was directed by Andy Powell and breaks on national television in mid February. The advert is being shown as part of a larger marketing initiative to launch the Air Wick’s latest autospray Air Wick Freshmatic i-Motion.
Powell, who has recently directed four Air Wick idents for the Emmerdale soap sponsorship on ITV, was briefed to represent i-Motion as the product ideally suited to the demands of a typical modern household.
In doing so the spot had to demonstrate that i-Motion not only delivers continuous fragrancing, but also its motion sensor automatically adjusts the level of fragrance when triggered by movement.
"We wanted to find a novel way to demonstrate Scotch-Brite super absorbant sponge to our customers. We attached to sponge to water taps that are found all over the city. Whenever the tap was used, teh consumer saw a clear ad effective demonstration of it's superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales."
Ad agency: Y&R Bangkok
Pornchai Wongki-La : Photographer
Trong Tantivejakul : Executive Creative Director
Jittra Thiutipsakul : Copywriter
Nares Limapornvanich : Art Director
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