The decision. The tape. The pipe. The dramatic wait. The breathing, The music swelling. The disappointment.

The new iX35 has 100% water emissions.

It's also a lot like these ads: Suicide via carbon monoxide poisoning isn't what it used to be, and now Hyundai now join Citroën & Audi in Badland. TL;DR - the idea is not only shit, it's old too.

Hyundai - Pipe Job
Ad agency: Innocean Worldwide Europe
Chief Creative Officer: Jamie Colonna
Creative Director(s): Jamie Colonna
Creative Team: Mark Fiddes / Charity Charity Film Prod Co: Waspface
Director: Paul Gay
Producer: Tim Nunn
Dir of Photography: Maje Zamojda
Post-Prod House: Framestore
Editor: Adam Spivey
Audio House: Factory

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.