"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches. With dashes of color, IBM stripes and a clever curve added to each billboard, they became shelters, seats and ramps. Billboards can be useful to city dwellers, and IBM is all for smarter cities.

A clever way to show that IBM is all about smart, but not sure what it's really selling.

Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.