iglü Gel sticks in place to soothe the pain of mouth ulcers. This ad uses a simple and charming animation to tell this story. It features a penguin whose whole world is thrown out of kilter. As the penguin struggles to cope, the igloo sticks fast. Super kyoooooot.

Client: iglü
Brand manager: Suzanne Mitchell
Agency: Bray Leino
Production: Aardman Animations
Steve Harding-Hill, Director

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.