iglü Gel sticks in place to soothe the pain of mouth ulcers. This ad uses a simple and charming animation to tell this story. It features a penguin whose whole world is thrown out of kilter. As the penguin struggles to cope, the igloo sticks fast. Super kyoooooot.

Client: iglü
Brand manager: Suzanne Mitchell
Agency: Bray Leino
Production: Aardman Animations
Steve Harding-Hill, Director

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.