Mother, London have had a blast herding "100 cats" through the Wembley branch of Ikea for this advert. Kittens sit in cups, there's slow motion footage of cats jumps, a big white fellar named Leo explores all the easy open drawers available and soon they settle down, taking catnaps everywhere. Home. It's full of cat hair.

I love it. I'm a sucker for cats, you know. My only raised eyebrow is with the shot of spotty-furry guy pulling his head out of the "minnen" bed. That's the very same bed a four year old girl suffocated in attempting a similar move as the cat. If I were the client, I'd ask you to replace that with another beauty-shot.

For bonus furry love, check out the making of video Ikea, herding cats.