Imagine a world without textiles. A place where comfortable pillows are replaced with tree stumps. Where curtains are made of sheet metal, rugs are made of sand, and sofas are made of cacti. That’s a hard world.

To celebrate a year of softness from IKEA, the fun and fluffy parts, the colorful and comfortable parts, McCann New York presents “A World Without Textiles,” a two-minute web film that shows just how hard life would be without textiles and how, with IKEA, “a little bit of softness can change your world.”

The film is the first IKEA work to come out of the agency since the Swedish retailer named McCann global agency of record for the catalogue last August.

* how many were surprised that he didn't skin the rabbit? Just me? OK.

“A World Without Textiles”
Agency: McCann New York
Chairman: Linus Karlsson
Vice Chairman: Andreas Dahlqvist
Associate Creative Directors: Koen Malfait, Zack McDonald
Junior Art Directors: Sheila Johansson, Zorica Radovic
Chief Production Officer: Brian DiLorenzo
Producers: Luca Mazzarini, Minnie Tran
Music Producer: Michael Ladman
Executive Project Leader: Rich Whalen
Project Leader: Isabelle Brummer Lewenhaupt
Production Company: Paranoid US
Director: Olivier Babinet
DP: Yves Cape
Executive Producers: Jamie Miller, Claude Letessier
Producer: Pat Harris
Production Designer: Robert Dabrowski
Costume Designer: Fred Cambier

Editorial: Final Cut
Editor: Arianna Tomasettig
Colorist: Pearly Leung
Mixer: Marc Healy
Producer: Olivia Chiu
Music: Maplewood “Everything I own”


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.