"Many never came home...but their stories have."

To commemorate the First World War Centenary, Aardman Studios, Johnny Fearless and sound studio GCRS created this beautiful, poignant piece of animated film. The "quotes," represent the stoeis of soldiers who never made it home from the war front.

The sound design is nothing short of authentic. The Imperial War Museum opened up its WW1 archives, giving access to original speeches from soldiers, letters and even recordings of WW1 artillery and weapons.

To make the occasion, the Imperial War Museum London and the new First World War Galleries will reopen and launch the exhibit on July 19th. If this spot is anything to go by, it will be stunning.

Client: Penny Hamilton, Head of Brand and Marketing, Imperial War Museum

Agency: Johnny Fearless

Executive Creative Director: Paul Domenet

Art Director: Pia Knight

Copywriter: Paul Domenet

Planner: Anne-Fay Townsend

Account Director: Sarah Keates

Agency Producer: Christian Lobo

Production Company: Aardman

Director: Darren Dubicki

Producer: Helen Argo

Post Production: Aardman/Big Buoy

Sound Design: GCRS

Sound Designer: Ben Leeves


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.