In this launch ad for K-Swiss Tubes, Kenny Powers takes on Jeremy Shockey, Urijah Faber, Patrick Willis, when not enjoying a massage on the beach. It's 72and sunny that has convinced the character from "Eastbound & Down" - played by Danny McBride - to reprazent tubes. They even got Jody Hill to direct it.
ad agency: 72andsunny
director: Jody Hill