In this launch ad for K-Swiss Tubes, Kenny Powers takes on Jeremy Shockey, Urijah Faber, Patrick Willis, when not enjoying a massage on the beach. It's 72and sunny that has convinced the character from "Eastbound & Down" - played by Danny McBride - to reprazent tubes. They even got Jody Hill to direct it.

Other ads in the series;
Leg Press, muscles super big, and Speedrope with Urijah

ad agency: 72andsunny director: Jody Hill
Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.