It didn't matter if you were a model, a secretary or a homemaker, in the late 1960s the only thing on a womans mind all day was What should I make for dinner?. KEF and Colonel Sanders to the rescue with a 2 for 1 sale.

Client: Kentucky Fried Chicken KFC

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.