Knab is bank backwards. It's also a new way of banking. So why smash the bottle against a boat when you can smash a whole boat into the bottle?

Lernert & Sander bring their own brand of smooth imagery to a simple yet unexpected idea, summing up Knab's philosophy in a single shot. When they zig, you zag. Or launch ships into bottles.

Directors: Lernert & Sander


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.