Madness join the 'Slow the Pace' campaign with a new slow arrangement of Baggy Trousers. Don't worry, Lee Thompson will be hanging from the ceiling in the end anyway.

Heineken UK

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.