To support one of Europe's biggest tennis schools and motivate the children to keep playing, Grupo JWT turned missed shots into messages of inspiration. Keep trying, guys!

Client: La Cuidad de la Raqueta
Agency: Grupo JWT


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.