La Senza presents the cup sized choir.

La Senza presents the cup sized choir. Karmarama only picked up the business just last month, and they'ce already created this, just in time for Xmas-carols. Perhaps they had a little help checking out how oooooouch.com was made. "Seven girls with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a look, have a play at cupsizechoir.com and have a Happy Christmas." Clearly, the campaign is aimed at men, the educate them about cup sizes before they do their xmas-shopping, women usually don't like being compared to keyboard-buttons and want to know if the EFG cups look good when the women wearing them are standing up. Go fig.

Ad agency: Karmarama