Last month, Reserva shop was broken into. This month, the thieves are starring in a CCTV ad for the very same shop. Not only is the shop getting a lot of press attention, the shoplifting fashion-addicts might even be caught. Clever.

Supers say:

"It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off."
"Jeans, Bermudas, polo shirts, tops."
"Hurry! Why are people doing such crazy stuff for Reserva?"

The shop owner Rony Meisler told O Globo newspaper it was the second time in less than a month that his outlet had been robbed, and most likely by the same gang. The Guardian says that Meisler is calling his marketing campaign a bit of revenge.

"They stole my clothes and we stole their image," he told the paper. "Complaining gets you nowhere, business is about doing things. Rather than suck lemons, it is better to make lemonade with them."