The crazy cat lady explains that when she won the lottery, she set up a home for the ones who need one. Cats! "Here they will get their basic needs sorted. They can eat, wash up, can talk to others in the same situation, at the same time as they get professional help to reintroduce them to society. Because cats are people too!"

Tag: Anyone can win.

Yes, even in Swedish this ad is about as funny as her wig looks real.

Ad agency: King.
Art Director: Alexander Elers
Copywriter: Pontus Ekström
Agency producer: Markus Ahlm, Colony

Director: Jesper Kouthoofd
Producer: Knut Jensen.


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.