Aaah, P. She's a peach. A painter. A prim little lady. She's the kind of girl you'd take to a dance, just to have her punish you. Wait, what?

CREDITS: Mattel “Scrabble”

production company: biscuit filmworks
director: jeff low
executive producer/managing director: shawn lacy
executive producer: colleen o’donnell
supervising producer: scott craig
producer: mary beth jenner
production designer: michelle derrick
director of photography: igor jadue-lillo

agency: pereira o’dell sf
chief creative officer: pj pereira
svp, executive creative director: jamie robinson
creative director: paulo coelho
creative director: aricio fortes
creative director (apples): rob lambrechts
copywriter: charlie wolff
copywriter: neil ramanan
director of client services: gary theut
management supervisor: henry arlander
account executive: erin garvey
director of production, executive producer: jeff fero
business affairs, broadcast: angela eddleman
senior producer: monica wilkins

post company: umlaut sf
executive producer: gina locurcio
line producer: kelly gibbs
editor: inome callahan
graphic artist: ivan miller


Comments (1)

  • lyndon's picture
    lyndon (not verified)

    I can see what fun the comedians will have reinterpreting this ad for a television audience. Here is what is strange; I was actually looking for dating and relationship sites to comment on when this popped up in the results!

    The advert? It seems a little bit of a throwback in style. The humour is hardly rip roaring and I doubt it will appeal to anyone outside of Ned Flanders.

    Will it remind people that scrabble is still about? Yes. Will it bust open any new avenues? No.

    Dating by the way is a miserly 8 points in Scrabble!


    Nov 16, 2012

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.