You can watch the two minute version here.

The headphones, which are fully functional - will also be a limited edition set. 10 have been made, and will be sold at $999 a pair. There is a plus side to this, as all proceeds will be donated to the ASPCA - $10k total! The spot and details on the headphones will be featured on a dedicated site (http://www.solrepublic.com/meow).

Client: Sol Republic
CMO: Seth Combs
Brand Manager: Sandy Cha
Brand Manager: Sarah Payton

Agency/Production Company: Rooster
Creative Director: Gavin McInnes
Director: Rob Gilbert
Executive Producer: Sebastian Eldridge
Executive Producer: Saxon Eldridge
Copywriter: Phil Matarese
Copywriter: Gavin McInnes
Production Manager: Kaitlin del Campo
Editor: Alain Alfaro
Color: Blase Theodore

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.