Widmark wanted control. Windows 7 put the power back in his hands. That's how they described this ad but I swear that guy introduces himself as Woody. Is Woody a nickname for Widmark? I always thought it was short for Woodrow.

Client: Microsoft

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.