Union Bank - "Retirement" - (2011) :30 (USA)
Twist Director/DP Rich Michell, who has established himself as a Director that can skillfully shoot both table-top and people, has once again proven his unique talent with the latest series of commercials for Union Bank. Shot against a white background and using bank employees to visually tell the customer's stories by pulling symbolic props on-screen, these commercials effectively communicate that Union Bank is there for customers through all the roadblocks, adventures, and milestones life may bring.
Union Bank - Joe's Nursery - (2011) :30 (USA)
Twist Director/DP Rich Michell, who has established himself as a Director that can skillfully shoot both table-top and people, has once again proven his unique talent with the latest series of commercials for Union Bank. Shot against a white background and using bank employees to visually tell the customer's stories by pulling symbolic props on-screen, these commercials effectively communicate that Union Bank is there for customers through all the roadblocks, adventures, and milestones life may bring.
Societe Generale - Team Spirit / Building together - (2011)
Rugby players rally up their third breath for a fallen teammate. A factory boss negotiates a deal. A mother gets bad news. Firemen save residents of an apartment building. Young people march together and make the police move out of the way. Nothing is as strong as team spirit.
Coast Capital Savings - I'm The Boss - (2011) :Canada
At Coast Capital Savings you're the boss. In this side-splitting spot from Steven Tsuchida & Rethink Vancouver some customers take that a little too literally.
American Express OPEN - Heroes / Oscar ad - (2011)
Amex wants small business to win. During the Academy Awards, American Express OPEN unveiled a new ad encouraging consumers to "shop small" at their local small businesses. According to the January 2011 American Express OPEN Retail Economic Pulse, 51 percent of business owners believe that there is a growing "buy local" sentiment in the U.S. These retailers also believe that "buy local" campaigns can help small businesses compete in challenging economic times (55 percent).
E-Trade - Enzo the Tailor (2011) :30 (USA)
Third quarter airing.
Washington's Lottery - "Multiplier" :15 (USA)
Agency Cole & Weber United came to Superfad to create a spot that highlights Washington's Lottery's multiplier options for both MegaMillions and Powerball. Working hand-in-hand with the agency, Superfad developed the multiplier: an animated machine built on fun and whimsy. Superfad used the brand's color palette and treated the spot with a stylized "toon" shaded look. Isometric camera angles, usually employed in technical mechanical drawings, emphasize Multipliers. The sound design by Clatter and Din connected the hard lines of the animation to the bouncy looseness of the Emoto music track.
IF insurance - the bakery / flooded - (2010) :45 (sweden)
James Lanman and friends swoop in on the flooded bakery to tell the owner: "Don't you worry about a thing..."
GE Capitol - Polaris - (2010) :30 (USA)
In a collaborative showcase between their top-flight color-grading and VFX departments, full-service post studio Nice Shoes just finished work on the latest stunning spot for GE Capital's ongoing co-branding campaign, this time spotlighting the company's relationship with Polaris.
Polaris opens on a panoramic shot of a stunning, jagged-edged dunescape. A Polaris dune buggy streaks across the screen, tossing a trail of sand behind and adding a flash of red color to the brown-and-tan-hued land. A voiceover extols the merits of GE Capital's intensive client relationship with Polaris before the spot ends with the occupants leaping from the buggy and dancing joyously across the sand.
Loto Française des Jeux - Lotto /Jacuzzi delivery - (2010) :30 (France)
This is cute. Instead of delivering expensive gear to people, the french lottery delivers happy people to their expensive dream gear - the house, the fast car and even the hot tub that comes pre-filled with bikini-babes.
Western & Southern Financial Group - Stability - (2010) :30 (USA)
Stability features a similarly poised and confident woman, standing atop a pair of stilts as a team of white-coated operatives with a giant fan, a lasso-wielding cowboy on horseback, and a villainous man arming a tennis ball-shooting machine all try to dislodge her - with no luck.
Geico - Piggy wee wee wee - (2010) :30
Did the little piggy say wee wee wee all the way home? Why, yes.
Comparethemeerkat.com - The Streets of Ambitiousness - (2010) :60 (UK)
Mr. Orlov, the Russian meerkat, is back and here he tells the story of his families humble beginnings in Russia.
My Papa faced many hardship and was force to deal with many ugly muskrats. But he survive. And succeed.
Twist for Minnesota State Lottery - “Recharged,” “Express” - (2010) 1:07 (USA)
Ad agency OLSON relied on the comedic talents of Twist Director Grady Cooper for a new ad campaign for Minnesota State Lottery. The two new spots feature Vikings fans desperately stranded before a game, when one scratch of their Minnesota Vikings Scratch Game turns them into NFL legend John Randle, who literally saves the day and gets them on their way: “It’s Game Time!”
FirstBank really is here to help - tires out kids before flights for you
Heh, this is a cute execution on FirstBank's We’re here to help” campaign. TDA Advertising & Design, Boulder had the idea to turn a rotating out-of-home display unit into a children’s circular treadmill by making little hands on the poster. Kids tend to be bored at airports too, the only thing I think this needs is some more fluffy rainbow colors and maybe a cartoon bunny for maximum child-attracting effect. ;)
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