The creatives explain;
We wanted to give viewers the sense that an accident can happen anywhere, at any time. We tried to pick locations where an accident waiting to happen was evident. At that moment it might not be your life flashing before your eyes. More likely it’s the realization that you should have got insurance.
Hot on the heels of the success of Barclaycard’s Waterslide Extreme iPhone game, you’re in for an exhilarating ride with Rollercoaster Extreme, our new iPhone game. Ride the rails, beat the clock and hold tight. It’s going to be a crazy ride round New York City.
This time around though… there is a twist. Not only do you get the chance to ride the Rollercoaster but also a chance to enter a global competition and become the world leader of Rollercoaster extreme.
The Gate Worldwide created TV spots starring a consumer advocate character who sets out to investigate the auto insurance industry, using a docudrama style reminiscent of Fast Food Nation meets The Office. I In his quest for fair auto insurance rates, he finds one company on the side of the driver, CURE.
While the shocked driver thanks his lucky stars that he's OK, James Lanman and friends group rush through the forest to deliver a special song: "Don't you worry about a thing"
RKCR/Y&R wanted to convey the flexibility of a Lloyds TSB mortgage to the customer.
RKCR/Y&R did this by showing a flying house that happens to run into bad weather which they navigate through safely then emerge out the cloud to a sunny and clear sky.
The conclusion being that it’s better to be flexible because you never know what is going to happen in life.
For these two :15 spots currently airing in Australia (only) for Commonwealth Bank of Australia, New York-based animation studio Nathan Love had the opportunity to work with multiple creatives at Goodby, Silverstein & Partners in San Francisco. Under the creative direction of ACDs Mike Mazza and Mark Dunn and coordinated by producer Barbro Eddy, they teamed with art director Jason Warne and copywriter Steve Nathans on "Goals," and art director Antonio Marcato and copywriter Thomas Kemeny on "Resolutions." In the words of Nathan Love's co-founder and creative director Joe Burrascano, who was recently featured in SHOOT Magazine's 2010 New Directors Showcase, "These two spots posed the interesting challenge of creating believable paper elements in CG.
Standard Chartered will today begin rolling out a global brand campaign focused on its commitment to being a positive force in the markets where it operates across Asia, Africa and the Middle East. The campaign will help to establish the Bank’s new brand promise, ‘Here for good’, underlining the Bank’s distinctive approach to international banking and creating a strong platform for continued growth.
In a perfect world, everything would revolve around you. ANZ Access had this spot directed by Robber's Dog's Adam Stevens for DDB Auckland. That guys real bus ride home looks a lot like mine, including the people eating drippy foods right behind me, ugh!
The clip is from a very popular soap opera in 1994, called "tre kronor". In this short clip, a woman at the kitchen table says to her husband, "do you know what they call you? Mälarbocken" which is an insult combining their geographical location with "horndog".
In 1986 thirteen year old Sandra Kim popped her way to a Eurovision song contest win with a happy song about enjoying life. Of course Delta Lloyd should use this song when Sandra recreated the 80s video dancing with herself, just 25 years later. Enjoying shopping, listening to her "walkman" and a bit of a bop in phys ed class.
This also ran with the tagline in Belgian french: "vous serez pensionné plus vite que vous ne le pensez", and both mean "Retirement comes faster than you think".
What’s in your wallet is back for more pillaging fun. Although the kid sure seems to be getting more screen time as of late. As with most child actors in America, seems like FF >> rehab in 10 years (or jail). That’s okay though because this campaign’s got legs! Banging out lines until then shouldn’t be a problem. We come full circle as the elder Viking just puts the rehab on the Capital One. I’m kinda worried though. They don’t really destroy anything in this one. Are they getting... soft?
Anonymous Content Director PES, via Cole & Weber United, created an amusing stop motion spot promoting the various games in the Washington State Lottery. It's Coming, It's Here crafts an interesting story without any human characters; set in a vibrant world, the colorful :30 tracks the movement of armadas of giant red and yellow lottery balls as they roll across a countryside populated with iconic Washington State landmarks: the Seattle Space Needle, snow-capped mountains, a patchwork of rich agricultural land. After journeying across the state - sirens blaring along with urgent marching music, as though war is afoot - the two groups line up across from one another in a verdant field.
E*trade "Wolf Style"
Please E*trade, just stop this already. We told you last year it wasn't funny.
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