It was last summer that NAB Australian decided to go a bit undercover and find out just how honest Australians were by introducing them to an obnoxious barista who gave them 5 dollars too much in change back in the "Honesty Experiment". Now that we know Australians are an honest lot NAB thought they'd say thanks in the biggest way possible. Honesty should not go unrewarded. These people who turn in some lost sunglasses suddenly find their face on cakes, posters, newspapers and the national news show as they wander through the mall. What the...?

Choice quote: "They spelled my name wrong". I know how you feel mate.

NAB - National Australia Bank
Agency: Clemenger BBDO Melbourne

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Comments (2)

  • kidsleepy's picture
    kidsleepy

    What i like is that it feels genuine and not like they are paid actors at all.

    Jul 07, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.