OMG, it's FABIO!

3rd Quarter

Ad Agency: TM Advertising, Irving, Texas
ECD: Jim Ferguson
CDs: Wade Alger, Jay Russell
Copywriter: Ryan Carroll
Director: Kinka Usher
Production Co: House of Usher
TRIVIA: Shot in Venice, Italy and Los Angeles, the commercial started as a billboard featuring Fabio, which sparked the idea for Ryan Carroll.

Composer: Jeff Beal

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.