OMG, it's FABIO!

3rd Quarter

Ad Agency: TM Advertising, Irving, Texas
ECD: Jim Ferguson
CDs: Wade Alger, Jay Russell
Copywriter: Ryan Carroll
Director: Kinka Usher
Production Co: House of Usher
TRIVIA: Shot in Venice, Italy and Los Angeles, the commercial started as a billboard featuring Fabio, which sparked the idea for Ryan Carroll.

Composer: Jeff Beal

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.