A new NBA spot will premiere during tonight’s games created by Goodby, Silverstein & Partners, featuring five of the NBA's best – Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson . The players share the court to promote a special set of single-color Christmas Day uniforms. Not a word is spoken in the :30 spot; the only sounds come from the players simply dribbling in place with basketballs. At first the dribbling is haphazard and random, and then it becomes rhythmic and melodic, turning into a recognizable holiday classic.

Agency : Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Marty Senn
Art Director: Nick Luckett
ACD/Copywriter: Pete Harvey
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Tod Puckett
Producer: Stephanie DeNatale
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Assistant Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Business Affairs Coordinator: Anna Dionko


EVP, Marketing: Jamie Gallo

Production Company

Production Company: Park Pictures

Director: Michael FitzMaurice

Executive Producer: Mary Ann Marino

Producer: Ron Cosentino

Director of Photography: Michael FitzMaurice

Production Designer: Bruce Shibley


Editorial Company: eLevel Films

Editor: Erik Johnson

Assistant Editor: Quinn Moticka

Producer: Ana Orrach

Sound Design/Mix

Company: eLevel Films

Senior Audio Engineer: Dave Baker


Company: eLevel Films

Composer: Nic DeMatteo


Motion Graphics Company: eLevel Films

Creative Director: Brady Baltezore

Motion Graphics Artist: Chris Carmichael


VFX Company: a52

VFX Supervisor: Patrick Murphy

Lead Flame / Color : Brendan Crockett

Additional 2D : Stefan Gaillot, Richard Hirst, Steve Wolf, Jesse Monsour

Executive Producer: Megan Meloth

VFX Producer: Jamie McBriety


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.