Dedicated to Russell Westbrook's series winning shot. The world is watching. Which shouldn't be confused with 180's adidas spot for Derrick Rose where Chicago's Watching although it's more or less the exact same execution.

AGENCY: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo

PRODUCTION COMPANY: Biscuit Filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Line Producer: Rick Jarjoura
Director of Photography: Tim Hudson
Production Designer: Seba Serra

EDITORIAL: Spot Welders
Editor: Brad Waskewich
Assistant Editor: Kai Yu
Executive Producer: Joanne Ferraro
Producer: Ellen Lavery

VISUAL EFFECTS: Method
VFX Supervisor: Ben Walsh
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
Co-ordinator: Zack Whitley
Lead Flame: Matt Trivan
Flame: Mike Plescia
Paint: Pam Gonzales
Roto: Scott Crafford, Daniel Linger

MIX: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke

MUSIC: Human

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.