Yes that is Mr. Old Spice himself. Isaiah Mustafa. And unlike he usual sight gag heavy stuff, in this case, he's speaking all President like (?) to a hapless Israeli who made the mistake of saying he didn't like the taste of Maccabee.

By the end of course, he is convinced, and America, er, Isaiah has saved the planet.

Funny writing, to boot.

Client: Maccabee Beer
Concept: Allenby Concept House, Vania Heymann


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.