To establish that Nike serves more than just runners, this "All Sports" ad aired during the NYC Marathon 1982. It includes the sport of toddler-walking.

Ad agency: Wieden and Kennedy
Director: Phil Marco
Producer: Catherine Bromley
Client: Nike
Marketing at Nike: Patsy Mest


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.