"Ball go far."

"Ball go far."

"Ball. Go. Faaaar."

Having to explain why you're golfcarting past everyone on the green is the side effect.

Client: Nike Distance

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.