"Join a new breed of attack" is the motto that Blacklist had to go into over-production to convey in cgi-sneaker alone. The shoe is a scorpion, a snakebite, a panther - I don't even know anymore but now I'm really scared to hit the locker room if that stuff is in there to kill me. I'll just stay on the couch here eating bob-bons. Yep. That's what I'll do.

ad agency: w+k Portalnd production: Blacklist
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.