The Koston shoe line, which is "inspired by pro-skateboarder Eric Koston" according to the release has this ad on air from march 22nd. Inspired by? What does that mean? Is that a PR way of saying "we thought he was cool so we licensed his name"? Never mind, in the ad we get to see what Eric Koston can do, as his legend grows to a tall tale as told by Tiger Woods, Olympic Gold Medalist Alyson Felix and The Cleveland Cavalier’s Kyrie Irving, among others. Eric escapes security, their tazers, a crazy dog, and even a hurricane - my only beef would be that the rain is mentioned long after it's actually first seen which makes me want to yell "CONTINUITY!"

Nike SB used Kirshenbaum Bond Senecal + Partners (kbs+) for their skateboarding ads.

Director, Jon Humphries
Executive Producer, Ike Martin

Production Company, AfterAll

Agency, KBS+
Chief Creative Officer, Ed Brojerdi
Group Creative Director, Marco Cignini
Associate Creative Director / Art Director, Kevin Gentile
Associate Creative Director / Copywriter, Mike Abell
Head of Content Production, Mara Milicevic
Group Director, David Finger

Editorial Company, NO6
Colorist, Steve Picano
EFX, Johannes Gamble

Music, Elias Arts
Executive Producer, Kala Sherman
Creative Director/Music Remix Arranger, Greg Griffith

Sound Design, Henryboy
Sound Designers, Matthew Hedge & Bill Chesley
Producer, Kate Gibson

Sound, Heard City
Mixers, Phil Loeb & Keith Reynaud
Audio Producer, Gloria Pitagorsky

Featured Talent:
Eric Koston, Skateboard
Sean Malto, Skateboard
Ishod Wair, Skateboard
Tiger Woods, Golf
Jake Phelps, Editor, Thrasher Magazine
Justin Brock, Skateboard
Neymar, Soccer
Giovanni Reda, Photographer
Paul Rodriguez, Skateboard
Neckface, Artist
Danny Kass, Snowboard
Wieger Van Wageningen, Skateboard
Alex Olsen, Skateboard
Kyrie Irving, Basketball
Alyson Felix, Olympic Gold Medalist


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.