The Nippon “Create Magic” campaign is based around the concept of changing not only the physical environment, but also the emotional mood of the people in that environment. The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution and to create a fun and energetic film as we follow the Blobby’s adventures. In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.
Agency: NAGA DDB Malaysia
ECD: Alvin Teoh
Creative: Loo Chun Guan & Darren Lee
Copywriter: Adeline Chew
Agency Producer: Sharon De Silva / Chris Lau
Brand Management: Choong Kok Leong, Alex Yoong
Prod Hse: Luminous KL
Director: Brad Hogarth
Exec Producer: Karen De Silva
DOP: Haruld Goh
Prod Design: Nick Wong
Prod Team: Dest Kee, Yen Hong, Estee Chang, Kent Hew,
Post Prod: MFX KL
Producer: Karen Chua
Animation: Lau Kim San
CG: Wayne Ho Chun How
Editor: Ng SS
Compositor: Wen Chek Yeo
Music: Fuse music + sound design, Malaysia
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