Norwegian airlines isn't a budget airline. It's a common sense airline. In addition to saving on prices and fuel (which is common sense) Norwegian also flies to direct airports, and not regional ones. Smart branding idea.

Advertising Agency: 358, Helsinki, Finland Creative Director: Antero Jokinen Copywriter: Taro Korhonen Art Director: Antero Jokinen Strategist: Daniel Goodall Agency producer: Elina Fredén Client Team Director: Minna Kaitala & Kimmo Tupala Director: Ragnar Jansson / Otto film
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.